The Direction, Presented by 811, Partners with Mossy Oak and Moose Media
The Direction – an adventure-travel fishing television series in its fourth season, has formed a partnership with Mossy Oak, one of America’s premier outdoor brands, announced host and producer, Mark Stowe. Stowe, a Kentucky resident, has been an ambassador for the 811 safe digging message for more than 17 years, starting with a sponsorship of his competitive bass fishing and continuing with a career in outdoor TV production and hosting.
“Protecting the environment – and the folks who live and work outdoors – is at the top of everything for Mossy Oak, which makes this an ultimate partnership filled with new opportunity,” exclaimed Stowe.
Distribution for The Direction presented by 811 Outdoors now includes Mossy Oak GO, Discovery Channel, Pursuit Channel, PursuitUP, Wave 3 (NBC), MOTV, Pride Outdoor Network, Hunt Channel, and Outdoor Action TV. 811 Outdoors, the production/marketing company owned by Stowe, served more than 3,900 811-related commercial spots in 2020, delivering the 811 safe-digging message to more than 40 million television viewers.
To learn more about The Direction presented by 811 Outdoors with Mark Stowe, visit www.thedirectiontv.com or contact Mark at Mark@811Outdoors.com. For free access to thousands of hours of premium outdoor adventure video, including original country music performances, download the Mossy Oak GO app at www.mossyoak.com/MOGO.
New Ticketing Platform, Exactix
Kentucky 811’s new ticketing software, Exactix by 4iQ Solutions, launched earlier this month. This new ticketing platform offers the core benefits of online ticketing, with the added value of a world-class geocoding engine to define safe and accurate excavation notification areas. Irth, the previous ticketing software, is no longer available.
If you currently enter your locate requests online and have not created an Exactix account, please check your Inbox and Spam folders for messages from Kentucky 811. All current online account holders have been contacted with instructions on how to register their Exactix account. If you do not currently enter your locate requests and are interested in training, please visit Kentucky811.org/pros/exactix-training.
Spread the Safe Digging Message During National Safe Digging Month
As the spring digging season begins, contacting Kentucky 811 before breaking ground is as important as ever. National Safe Digging Month, celebrated each April, is a convenient reminder to Know What’s Below.
Kentucky 811’s marketing toolkit is a free resource that can help you promote National Safe Digging Month and share the safe digging message with your employees, contractors and customers. Check out the marketing toolkit for sample media materials, template news releases, social media messages and more.
Kentucky 811 is celebrating National Safe Digging Month this year by promoting the safe digging message through social media, media relations and educational efforts provided by the Kentucky 811 liaison team.
When is a Locate Request Truly an Emergency?
According to Kentucky Dig Law, an emergency means there is a substantial likelihood of loss of life or property, interruption to utility service, an imminent danger to health or the environment, or blockage of public transportation facilities. In the case of a true emergency, please contact Kentucky 811 immediately. There are various situations that are not considered emergencies and must wait the two full business days to receive a locate. Examples of non-emergencies include trying to squeeze in work before a holiday, installing water lines with no outages or breaks, or normal sidewalk repairs.
Be sure to plan work properly with plenty of notice. Ticket requests must be made at least two full business days in advance and are valid for up to 21 calendar days.
DID YOU KNOW?
Learn fun facts about Kentucky 811 and the damage prevention industry, Straight from the Horse’s Mouth! Be sure to like us on Facebook and follow us on Twitter to learn more about Kentucky 811 and National Safe Digging Month this April.