The Direction, presented by 811, Partners with Mossy Oak and MOOSE Media
The Direction – an adventure-travel fishing television series in its 4th season, has formed a partnership with Mossy Oak, one of America’s premier outdoor brands, announced host and producer, Mark Stowe.
“Protecting the environment – and the folks who live and work outdoors – is at the top of everything for Mossy Oak, which makes this an ultimate partnership filled with new opportunity,” exclaimed Stowe.
“The alliance uses all of the media assets Mossy Oak wields, including the 4.5 million social followers of Mossy Oak, the company’s programmatic acumen, and the powerhouse media portfolio that serves the member base of The Gamekeepers of Mossy Oak,” said Greg Sugg of MOOSE Media. “Everything is in play: on-air branding for the Mossy Oak Elements’ fishing collection, as well as promotional executions for Stowe’s television series on our Mossy Oak GO digital entertainment network.”
Distribution for The Direction presented by 811 Outdoors now includes Mossy Oak GO, Discovery Channel, Pursuit Channel, PursuitUP, Wave 3 (NBC), MOTV, Pride Outdoor Network, Hunt Channel, and Outdoor Action TV. 811 Outdoors, the production/marketing company owned by Stowe, served more than 3,900 811-related commercial spots in 2020, delivering the Call 811 safe-digging message to more than 40 million television viewers.
Stowe’s career as a successful landscape contractor provides professional insight for the organic 811 safe digging discussions he hosts with engaging personalities from the deck of his customized 811 Bass boat. He has been an ambassador for the Call 811 safe-digging message for more than 17 years.
“The vast majority of the people who need to know about Call 811– the DIY folks, the homeowners, the farmers, the tradesmen and women – identify strongly with the outdoors, and particularly fishing,” said Stowe. “Enjoying the outdoors is why they work – and that goes double for me, too.”
“The Mossy Oak partnership is a milestone achievement for America’s safe-digging stakeholders,” Stowe concluded. “The increase in assets and audience, the opportunities to drive awareness and educate the outdoor public to Call 811, has taken a tremendous step forward.”
For free access to thousands of hours of premium outdoor adventure video, including original country music performances, download the Mossy Oak GO app at www.mossyoak.com/MOGO.